Yimi lo ... yindlela engiwina ngayo.
Labo abadumile kwi-inthanethi, meme-immortalized amazwi akhulunywa u-Howard Ratner, ubucwebe obumlutha wokugembula odlalwa ngu-Adam Sandler ku-Uncut Gems.
Ithesis yenkulumo kaSandler efilimini - eyayingenye yeziningi kakhulu bathandekayo futhi ukugxeka kakhulu ama-movie ka-2019 - alula: U-Howard Ratner uthatha izingozi; wenza izinto ngendlela ehlukile; uyaphumelela ngokwemibandela yakhe.
Kungase kube okulungile ukusho ukuthi i-A24, inkampani yefilimu ezimele ekhiqize futhi yasabalalisa i-Uncut Gems, yabelana ngezimiso ezithile no-Ratner. Indlu yokukhiqiza, yethulwe ngo-2012 ngomakadebona bemboni u-Daniel Katz, u-David Fenkel no-John Hodges, uye wanda ekudumeni kusukela ekuqaleni kwesabelomali sawo esincane - umsebenzi owenziwe ngokwakha umkhiqizo ohluke ngokuphelele, ohluke ngokungenakuqhathaniswa.
Impela, izingxenye zezethameli namuhla zibona i-‘A24’ futhi ziyazi ukuthi yiluphi uhlobo lwefilimu ezizolithola — futhi uma ngithi ‘thayipha’ angiqondile uhlobo, UGary Faber , uprofesa osizayo wokumaketha amafilimu eNyuvesi yaseNew York, utshele In The Know.
Futhi njengoRatner, i-A24 ithole izindlela ezingaphezu kwezimbalwa zokuwina kule minyaka eyisishiyagalombili edlule. Amafilimu enkampani ashintshile 25 Academy Award ukuqokwa, okuhlanganisa a Best Isithombe win ye-Moonlight ngo-2017. Khonamanjalo, u-2019 bekungunyaka wehhovisi lamabhokisi amakhulu kunawo wonke enkampanini kuze kube manje, namamuvi alo adonsayo. cishe amaRandi ayizigidi ezingu-100 - isibalo esiholwa, ngokufanelekile, ngabakwa-Uncut Gems, benkampani imali ephezulu kakhulu ifilimu okwamanje.
Leyo mpumelelo ibikude nejwayelekile. Kukho konke ukukhuphuka kwayo kwe-meteoric, i-A24 iye yasebenzisa izinkundla zokuxhumana, ukumaketha okubangelwa amagciwane, ukukhetha amafilimu anobuhlakani kanye nokuthengiswayo kwesitayela se-hypebeast ukuze yakhe uhlobo oludlula kakhulu amatiyetha - ikakhulukazi abalandeli abasebasha .
Kunezinkampani ezimbalwa laphaya manje ezikhuluma kahle kakhulu kubabukeli abancane, uFaber, naye ogijimayo Ucwaningo Lokuzijabulisa Nokumaketha (ERM) , inkampani yezokukhangisa esebenze ne-A24 esikhathini esidlule, kusho. [Kubathandi bama-movie bakwa-Gen Z] I-A24 isiwuphawu abalutholile, abalukholelwayo nabalususayo - futhi ngaphezu kwalokho, bathemba i-A24 ukuthi izobakhethela okuqukethwe. Ngicabanga ukuthi ukuxhumana yikho okubenza bagqame.
U-Faber wengeze ngokuthi njalo ngesemester, abafundi bakhe beza ekilasini bebhuza mayelana nefilimu entsha ye-A24 - izinga le-hype okungenzeka lalingakaze licatshangwe ezinsukwini zokuqala zenkampani.
‘Ifilimu yokuqala yezokuxhumana ephromothiwe’
Ukunyakaza kokuqala kwe-A24 kungenzeka kube kuncane, kodwa ngokuqinisekile kwenze umsindo. NgoMashi ka-2013, inkampani yasabalalisa ifilimu yayo yesithathu, i-Spring Breakers, ifilimu ezimele mayelana neholide lasekolishi elihambe ngokuphelele.
Ifilimu ngokwayo yaba yimpumelelo enkulu - yenza izikhathi ezingaphezu kweziyisithupha zayo Isabelomali sika- million ehhovisi lebhokisi - kodwa ngezindlela eziningi, kwakuyiqembu lezokuxhumana le-A24 elaphuma phambili.
Inkampani wadunyiswa ngokumaketha kwayo ngaphambi kokuvula impelasonto, lapho ifake khona isithombe esizovela maduze somlingisi ophambili uJames Franco uhlamvu olugcwele , egcwele imiluko, ama-tattoos namazinyo egolide.
Ezinyangeni ezimbalwa nje, amakhasi okuxhumana akwa-A24 asephenduke uhlobo lwawo losaziwayo be-inthanethi, nemithombo yezindaba kanye izingosi zesu lokuqukethwe ngokufanayo incoma ukuba khona kwayo ku-inthanethi okungajwayelekile, nokungahloniphi.
I-A24 ibhala amazwibela oku-tweet okuzoba nokuyeka ukulandela abanye abangani bakho abahlekisayo ukuze bathole indawo eyabo, Iwebhusayithi ye-Gawker's Defamer wabhala ngaleso sikhathi. Ba-tweet mayelana namamuvi wabo ngemithamo emincane engenagaxekile, okungesinye isici esithandekayo.
U-Faber uthi lesi sambulo besibalulekile, njengoba sisize inkampani izenzele igama ngaphandle kokuncika ohlotsheni lwamasu esikhangiso esabelomali esikhulu abanye abasabalalisi abebethembele kuwo. Esikhundleni salokho, ibingathembela kuma-akhawunti ayo e-Facebook, Twitter kanye ne-Instagram ukuze ikhuthaze izethameli zabantu abasha, abathanda amafilimu abebecwile esikweni le-inthanethi.
Anginaso isiqiniseko sokuthi bathola isikweletu esanele, kodwa i-‘Spring Breakers’ empeleni bekuyifilimu yokuqala ekhuthazwa ezinkundleni zokuxhumana, etshela u-In The Know. [A24] bathole indlela yokusebenzisa ukuxhumana nabantu ukuze bakhulume ngqo namakhasimende abo — ngolimi lwabo.
‘Bathengisa amafilimu, akunjalo?’
I-akhawunti ye-A24 ye-Twitter kungenzeka ukuthi yayiyintandokazi yehlelo, kodwa ngaleso sikhathi ama-tweets ayo ayenenhlanhla yokuthola ukuthandwa okungaphezu kweshumi nambili. Lokho kwaqala ukushintsha eminyakeni eyalandela, njengoba inkampani ithatha amaphrojekthi amakhulu - kanye nezigigaba ezinkulu zokumaketha.
Ngo-2015, i-A24 yasabalalisa i-Ex Machina, i-sci-fi ethakaselwa kakhulu eyafika neyakhe. ezothando umkhankaso wesikhangiso. Ifilimu, okulingisa kuyo u-Oscar Issac, u-Alicia Vikander no-Domhnall Gleeson, yadlalwa okokuqala ngqa. Iphrofayili ye-Tinder ku-Ava, i-android yokuzazi i-Vikander eboniswa kufilimu.
Kubikwa ukuthi uVinakder uzilawulele yena iphrofayili, ehlala emlingiswa ngenkathi ebuza amadoda anganakile imibuzo evela kungxoxo yefilimu.
Esikhathini esingaphansi konyaka kamuva, inkampani yayiphethe enye iphrofayili yenkundla yezokuxhumana engelona iqiniso ngokuphelele - kulokhu isetshenziselwa imbuzi yobudemoni. Lo mkhankaso, owasetshenziselwa ukuqhakambisa ifilimu eyesabekayo enamandla angaphezu kwawemvelo ethi The Witch, wawugxile ku-a Isibambo se-Twitter kuBlack Phillip, isilwane esesabekayo esaba a inkanyezi yegciwane ngaphambi nangemva kokukhishwa kwefilimu.
Uhlobo lwe-A24 - kanye namamuvi alo ayanda ukuduma - nawo ayeseqala ukwenza indlela yawo engaxhunyiwe ku-inthanethi. Amahithi aphakathi nawo-2010 afana ne-Ex Machina, The Witch ne-Lady Bird asebenze njengesiqephu esikhulu sokwethulwa kwenkampani. isitolo sokuthengisa , manje esidayisa izigqoko, amasokisi, izikibha, amakhandlela, izinkomishi zekhofi ngisho nezikhindi ezigijimayo.
Ngicabanga ukuthi ukuya kuma-studios, zenze umsebenzi omuhle wokufaka uphawu. Basondela kuyo ngebhalansi efanele yokuzijabulisa (bathengisa amamuvi, akunjalo?) Isimo sengqondo nohlu lozalo, u-Faber utshele In The Know ku-imeyili.
Namuhla, kuyinsakavukela umchilo wesidwaba ukuthi izinto ezimbalwa esitolo zithengiswe ngokuphelele, okuwumkhuba okungenzeka awusizwanga abenzi bemfashini. njenge GQ igqamisa okuthengiswayo kwebhrendi okuhle kakhulu, okukhanga isilo.
‘Impela bayindawo okufanele babe kuyo manje’
Futhi uma kukhulunywa nge-swag, ngisho nosaziwayo bayangena. Ekuqaleni kuka-2020, a endalini yabaswele equkethe ama-props avela kumafilimu akamuva e-A24 ahehe igagasi lamabhidi asezingeni eliphezulu - okuhlanganisa amanye afika ku-,000.
Omunye walabo ababethengile kwakungu-Ariana Grande. Ngokusho kwe-Insider, i- Inkanyezi ye-pop eneminyaka engu-26 ubudala yayikhathazeke kakhulu ngefilimu esabekayo ka-2019 i-Midsommar kangangokuthi yathumelela umngane wayo umyalezo ngokushesha ngangokunokwenzeka ngengubo egcwele izimbali uFlorence Pugh ayigqoka ku-movie.
Wayengeyedwa futhi. Umculi u-Halsey ngokusobala ucabange ukuchitha izinkulungwane ezingutsheni, ngisho tweeting mayelana isifiso sakhe esikhulu sokujoyina endalini.
Lolo hlobo lokusayina ngokubambisana kwephrofayili ephezulu lenza okungaphezu kokwenza izihloko zezindaba, noma kunjalo. Ngokuka-Faber, ukwanda kokwaziwa komkhiqizo kudla uhlobo lomjikelezo we-hype, osiza i-A24 ukuthi iqhubeke nokwakha ikhathalogi yayo.
Umkhiqizo waziwa kahle kakhulu phakathi kwabadlali bama-movie abancane nabasindayo, futhi ngokuya 'namandla' asiza ekugcineni kokumaketha ngokuqinisekile, kusho u-Faber. Kodwa futhi kusiza abenzi bamafilimu bazi ukuthi bayayethemba inkampani ukuthi izoletha ifilimu yabo kubabukeli babo.
Eminyakeni emithathu edlule iyodwa, i-A24 isebenze nawo wonke umuntu kusuka kuJonah Hill noRobert Pattinson kuya Greta Gerwig noPaul Schrader, bedonsa uhlobo lwehlelo lamandla enkanyezi phambi nangemuva kwekhamera.
Impela bayindawo okufanele babe kuyo manje, UPattinson utshele i-GQ ngo-2017 . Ngisho ukuthi, angazi ukuthi benzani, empeleni. Baphezu kwakho nje. Banokuqonda okuhle kakhulu kweZeitgeist.
Lobu budlelwano, uFaber uthi, yibo obuvumela isitudiyo ukuthi siqhubeke nokuhlakulela ubunikazi baso obuqine ngendlela emangalisayo, umkhiqizo athi usuqhathaniswe nezinye zezakhiwo ezinamandla kakhulu zesiko le-pop.
Basebenzise amafilimu abo angaphambili ukuze bakhe uhlobo futhi manje bangasebenzisa lolo phawu ukuze bavumele amafilimu abo amasha (futhi bakhulise uhlobo lwabo), etshela u-In The Know nge-imeyili. Impela akufani neze nalokho 'Iron Man' akwenzele i-MCU [Marvel Cinematic Universe]. Yebo, ngisanda kuqhathanisa i-A24 ne-Marvel.
Vele, ubhubhane lwe-coronavirus lukhona konke kodwa kumisiwe imboni yamabhayisikobho, okushiya imibuzo eminingi ngokuthi i-A24 izokwenzenjani ngokulandelayo (inkampani ekuqaleni yayihlelelwe ukukhipha okungenani amafilimu ayisithupha kulo nyaka). Kepha inqobo nje uma uhlobo luqhubeka nokusebenzela izethameli zalo ezisencane futhi ezithathelanayo ngokuthengisa, ukumaketha kwegciwane kanye nokunambitheka okukhethekile, u-Faber ucabanga ukuthi uzoqhubeka nokuchuma.
Into ethokozisayo [ukuthi abafundi bami] bakhuluma nge-A24 njengomngane kunenkampani enkulu engase ingahlobani nhlobo, etshela u-In The Know. Impela banomuzwa wokuthi banokuxhumana futhi banentshisekelo ebekiwe empumelelweni yabo.
Uma uyithandile le ndaba, bheka uhlu lwethu lwe amafilimu amahlanu akhuluma ngokungabi nabulungisa kwezinhlanga ungabuka njengamanje.
Ezinye izindawo zokuhlala e- In The Know:
I-TikTok yaba kanjani inkundla yomculo ebaluleke kakhulu ka-2020
Idivayisi yokushaya ividiyo ye-Amazon's Echo Show 5 ithengiswa ngama- $ 50 kuphela
Lo khilimu wamehlo ka- e-Amazon uyintandokazi kadokotela wesikhumba
Abathengi bathi lena i-serum eyodwa ezobabusa bonke - futhi ingama- kuphela
