Ekuqaleni ngaqhamuka nombono wokugqoka ama-Crocs yonke indawo isonto lonke—umsebenzi, isidlo sakusihlwa, indawo yokuzivocavoca—ngoba ngangicabanga ukuthi kuzoba yinto ehlekisayo. Ngoba, kahle, bangamaCroc.
Kwabangakaziwa, ama-Crocs ama-clog enziwe ngegwebu lobunikazi elibizwa nge-Croslite, elenza akhululeke ngendlela ehlukile, ahlale isikhathi eside futhi into ongeke ufune noma ubani ongaphasa ngayo njengelungu labalingisi. I-Euphoria ukukubamba ugqokile. Ephawula ngokubukeka kwabo okwesabekayo, Tim Gunn (izwi lokucabanga ngemfashini) wake wathi i-Croc ifana nepulasitiki inselo .
Njengomuntu ongakasondeli nokudlala esigabeni esikhulu sabagqoki abahle phakathi kwamaSammy Sosas wangempela (ungixolele, ngayeka ukulandela i-baseball ngo-2002), ngacabanga ukuthi kuzoba njalo. ngokujulile Kuyangixaka ukuthi ngishaye phansi ngemabula esezingeni eliphezulu yebhilidi lami, ngishelele ilifti eduze kwezimbadada zasehlobo eziqinile kanye nezikhwama zemfashini, futhi ngitshuze emaphaseji, ngixukuza amahlombe nozakwethu abasesitayeleni ngenkathi ngigqoke okulingana okuhlekisayo kwezicathulo ze-clown.
Uyabona, i-Croc iyisicathulo esithobekile uma isengadini, ihhovisi likadokotela noma inkundla yokudlala yezingane. Kodwa ihlanganiswe eduze kweFashion—leyo inguqulo yegama lika-Anna Wintour, enenhlokodolobha esabisayo u-F—i-Croc engazikhukhumezi iba yimbi, yenza isithunzi sobubi emhlabeni oyizungezile. Cabanga uDaniel Day-Lewis njengoba Phantom Uchungechunge Reynolds Woodcock endlini yakhe yaseLondon. Kungo-1953, futhi ugqoke isudi enhle. Ume esitudiyo sakhe, inaliti emlonyeni, ugqolozele umphetho wengubo yoboya kasilika yangokwezifiso ezogqokwa i-debutante enhle kakhulu. Ukukhanya okubuthakathaka kwasebusika kuthulula kusuka emafasiteleni futhi kusakazeke kancane kuma-drapes anama-please.
Manje, yehlela phansi. UseCrocs.
Izingwenya ziwukuhlasela kobuhle. Futhi yini ebaluleke ngaphezu kobuhle kulesi sikhathi esifushane esinaso emhlabeni? Impela, isisekelo sami sokuqala salokhu kuhlolwa sasigqugquzelwa amahlaya, kodwa kwakunjalo ngempela wazalwa futhi khulile enkolelweni yami—noma engangicabanga ukuthi kwakuyinkolelo yami—ukuthi amaCrocs aphikisana nobuhle. Ngakho-ke, kufanele babe babi. Kulungile?
Awu, ake sibheke.
Ukulungiselela
Ukwenza lokhu kuhlolwa kuphile, abantu abalungile e-Crocs bangithumele amapheya amane ezicathulo zabo ezidumile: I-Crocband™ Platform Rainbow Clog (), amabili I-classic tie-dye izitayela () kanye ne-Jibbitz eyodwa ehlotshiswe ngepheya ama-Crocs amhlophe akudala (). Sicela ubekezele, sizofika endabeni kaJibbitz ngokuhamba kwesikhathi. Kufanele futhi kuqashelwe ukuthi ngangizifuna lezi wamabhayisikili Crocs ithengiswe kuphela Barneys New York , kodwa impilo inonya futhi bebengekho.
Manje, indaba yokushisa kwehlobo, ukuhamba kwesitimela esingaphansi kanye nezicathulo zenjoloba kwavela njalo engxoxweni lapho ngibalula le phrojekthi kubangani nomndeni. Ngenxa yokuthi izinyawo zami ziyajuluka, ngabachazela, ngizogqoka isokisi leqakala elineCroc ngesikhathi sohambo, bese ngikhipha isokisi leqakala kanye ehhovisi lami. Uma ngicabanga ngalokhu manje, kuyathandeka ngicabange ukukhumula amasokisi ami kungenza ukukhetha kwemfashini kusebenziseke kakhudlwana. Engizokufunda, ukuthi akukho ukuhlengwa lapho utshuza ezweni lenjoloba lamaCrocs.
I-hypothesis
Ukugqoka amaCroc yonke indawo kuzojabulisa ngoba amaCroc ayizicathulo ezimbi. Ngakho-ke, cishe ngeke ngifunde lutho ngami, kodwa ngizothatha izithombe ezihlekisayo.
The Experiment
usho katzUMsombuluko
Ngeke ngiqambe amanga, ngosuku lokuqala nganginovalo oluncane lokugqoka ama-Crocs ehhovisi futhi ngaqeda ngokuphelele isithunzi sami nozakwethu, ngakho ngahamba nelinye lamapheya ami acashile: inguqulo ye-pastel tie-dye. Ngihamba nethi ungangibuki-akufani-nje-ngigqoke-i-Crocs-to-work vibe, ngiwahlanganise nehembe le-casual ngalibamba ku-TJ Maxx kanye ne-jean ye-Everlane engiyigqoka. ngokuyisisekelo nsuku zonke.
Lapho ngisebhilidini lami likanokusho, ngazizwa nginokuzinyeza ngaphezu kokuvamile. Ngathi bengihlekisana nomuntu obezama ukugqoka kahle emsebenzini. Lapho ngingena ekheshini nomunye wesifazane oyedwa kuphela engingamazi, inhliziyo yami yaqala ukushaya. Ngezwa sengathi ungibhekile. Futhi kwavela ukuthi, wayenjalo. Kodwa ngamangala lapho ethi, Zimnandi kakhulu lezo! Impela, ungahle ucabange ukuthi bekungenye yalezo zincomo ozikhiphayo ngoba kukhona okufihlekile uze ukhale kakhulu, NGIYAYITHANDA LEYO PERM!!! Kodwa emathanjeni ami, ngalizwa iqiniso lakhe. Okuthile kwedlula phakathi kwethu, ibhowodi elincane likagesi lisuka kuye liza kimi lingiqinisekisa ukuthi engangikwenza, kungakhathaliseki ukuthi kuncane kangakanani, kwakuyisenzo esincane soguquko.
Lokho kusho ukuthi, usuku lonke aluzange lube nezimo. Ngaphandle kweviki le-Crocs embalwa elithandekayo! ukumemeza okuvela kozakwabo, kwakungekho balks noma amehlo. Lapho ngizama ukuyobulala eSoho isikhathi esithile ngaphambi kwesidlo sakusihlwa, ayikho intsha eyavela yangikhomba futhi yangihleka. Futhi lapho liyidliva njengoba ngihamba ngesivinini ngiya endaweni yokudlela ephambili ye-pizza ukuze ngiyodla isidlo sakusihlwa, ingqondo yami yahlala iqinile njengoba izicathulo zami zenjoloba zahlala zingathinteki yisiphepho. Yebo, zanginswinya ezinyaweni, kodwa ngokungafani nehembe lami le-TJ Maxx nejini le-Everlane, zome ngokushesha okukhulu.
usho katzULwesibili
Ngizizwa nginokuzethemba kancane, nganquma ukuya ngakho ngempela. Ngibhanqe ipheya yami ejabulisa kakhulu (ihlanganisa inkundla yothingo oluhlaba umxhwele) nengubo egqamile engiyithenge ku-Instagram. Impahla ibifundeka kanje: Inyanga sekwephuzile futhi ishoda ngedola ku-Pride.
Lapho ngiya emsebenzini, ngafonela umngane wami ohlala kwa-Israel ngamtshela ngokuhlolwa. Waphendula wathi, Uyakhumbula ngenkathi wonke umuntu egqoke amaCroc afanayo ehhovisi lobaba bethu? Ngahleka, ngizibambela mathupha ngenxa yokubona okubuhlungu. Déja vu. Kade ngilapha ngaphambili. Kwakuyimi lowo . I vele ngenze into kaMaNgwenya, ngibubula.
Abekho esithombeni: amaCrocs. Isithombe ngu: Becca FeldEmuva ngo-2006 (futhi unyaka engakama ngawo wonke ingxenye yezinwele zami esiphongweni sami esigcwele izinduna njengokungathi i-side bang bang engasebenzi) Ngasebenza emsebenzini kababa wamazinyo ehlobo. Angiqiniseki ngokuphelele ukuthi kungani-mhlawumbe izingxenye zenkumbulo zisacindezelwe-kodwa ngikwenze umgomo wami ukwenza wonke umuntu osehhovisi agqoke ama-Crocs a-beige asabekayo. Ngaphandle kwanoma yiluphi ucwaningo, ngathengisa lo mbono kubaba ngithembisa, Uma uthola igazi kuwo ungavele uwacwilise kubhavu we-bleach. Futhi yilapho ngathola khona ipheya lami lokuqala lamaCrocs.
Yebo, umngane wami uthe, angithandi, ukuthola lokhu 'kuvivinya' kumangalisa. Ngizwa sengathi uhlala uku-Crocs.
Ngimi lapho phambi kwePenn Station, indawo embi kunazo zonke, embi kunawo wonke eDolobheni elikhazimulayo laseNew York, ngabona ukuthi ingubo emnyama yehlazo yayingivimbele ukuba ngizibone ngingowami uqobo. Phezu kwezitayela ezihlekisayo engangizithunywe abantu bakwaCrocs, nganginazo amanye amabili amapheya amaCroc ekhaya: Eyayi-beige esele ehhovisi lamazinyo (ayesesesimweni esihlanzekile, eminyakeni eyi-13 kamuva) kanye nelilodwa engangilithengele umyeni wami emuva lapho ngoba—NGAFUTHI—ngangicabanga ukuthi kuzoba yinto ehlekisayo! Ngokuhamba kweminyaka, lezi zicathulo ziye zaba yinto efunwa kakhulu yezicathulo endlini yethu yokuhamba kwezinja, ukuchelela izitshalo, ukuthengwa kwephepha langasese eliphuthumayo, njll.
Bengikade ngidlala ngobani? Ngiyi-Croc-head (thintana nommeli wami wophawu lokuhweba, lowo musho ungowami).
Dara KatzULwesithathu
Kulesi sihloko sokwamukelwa okukhulu, nginqume ukwenza amaCrocs ami azizwe njengeFashini. Nge-top yami entsha ye-Scotch ne-Soda eluhlaza okwesibhakabhaka (ethengiwe ukudayiswa, i-duh), amacici embali ka-Mignonne Gavigan kanye ne-jean ye-Everlane, ngangigqoke ukubukeka okuhlekisayo kunawo wonke ama-Crocs-ama-Jibbitz ahlanganiswe negama lami, i-taco, inja eshisayo kanye amanye amaningi, amabizo, ahlotshiswe phezulu.
Dara KatzAyini amaJibbitz, uyabuza? Ivamise ukudideka nama-giblets, izitho ezidliwayo zezinkukhu, amaJibbitz ayizintelezi ongazinamathela emigodini yamaCrocs akho njengendlela yokwenza ngokwezifiso. Azinangqondo ngokuphelele, ziyiziphukuphuku futhi, oh, zatholwa yi-Crocs Inc. ngo-2006 ngenani elipholile, elivamile lama- million.
Ngalesi sikhathi, abantu ehhovisi babekhuluma izinto ezinjengokuthi, Ima, ngifuna ipheya yalezo! kanye nesambatho esihle! Lapho ngibuzwa ukuthi ukuhlola kwami kuhamba kanjani, ngiphendule ngokwethembeka:
Amazing.
Akukhona nje kuphela ukuthi ngangithola impendulo eyakhayo ngezinselo zami (ngiyabonga kakhulu, Mnu. Gunn), kodwa nomzimba wami wawusabela kahle. Ngivamise ukuba nobuhlungu obukhulu bezinyawo obubangelwa yizinyawo zami ezinzima. Nakuba ngivame ukugqoka amateku emsebenzini (ngithande i-Air Max 97s), ibhokisi elincane lika-Nikes wami othandekayo liyavunguza lenze isimo sami sibe sibi nakakhulu, okubangela ubuhlungu obuningi bonyawo namadolo.
Ngaso sonke isikhathi sami ngigqoke amaCroc, futhi ngihamba isilinganiso sezinyathelo ezingu-10,000 ngosuku, empeleni ngangizizwa sengathi ngihamba phezu kwamafu. Ikona hhayi i-hyperbole uma ngithi izinyawo zami azizange zibe buhlungu kanye nedolo lami alizange libe buhlungu nhlobo. Umlingo? Cha, umlingo wamaCrocs nje, uma ungibuza.
Dara KatzULwesine
NgoLwesine, ngazizwa ngimusha. UDara Crocs Katz. Ngaphandle kokucabanga kabili, ngibhangqe isitayela se-tie-dye esigqame kakhulu ne-blouse ende kanye nezikhindi ze-jean ukuze ngibonise isicathulo ngempela. Ukubukeka sekukonke kufundeka kanje: Umeluleki Wekamu Uthatha Umsebenzi Wasehhovisi. Ngazizwa ngilula, ngishaywa umoya futhi ngangingekho ekhanda lami nganoma yini.
Lesi simo sengqondo saba usizo ikakhulukazi lapho I-Inside Edition ngiguqe ehhovisi lami ukuze ngixoxisane nami. Oh, kunjalo, ngakho-ke i-Crocs Week nayo yenzeka yaqondana nayo Umyeni Wami Uthole Iviki Le-Burger Yangaphakathi-N-Out , i-Instagram post ye-viral eyenza izindaba zezwe ngokumangalisayo futhi yangiholela ethubeni elihlukile lokumela umphakathi wama-Crocs kumabonakude kazwelonke. Kube yilungelo ukugqoka isicathulo esihle kakhulu, esintofontofo kunazo zonke ezake zahlanganiswa kusuka kupulasitiki wobunikazi embukisweni ogqamisa kakhulu ukufa kwe-Jet Ski. Ngeshwa, i- I-Inside Edition abahleli bagcina benqamule konke engangikusho, ngakho ngavele ngavela ku-TV ngibukeka njengomfazi ongeseka ngempela. Ngicabange ukuthi ikhamera ayihambi kuma-Crocs ami kanye, ngiyazi enhliziyweni yami ukuthi babekhona besekela izinyawo zami njengoba nami, ngisekela umyeni wami othola i-hamburger.
NgoLwesihlanu
Lapho ngihlela lokhu kuhlolwa, ngakhohlwa ngokuphelele ukuthi kwakuzodingeka ngizigqoke lapho ngiya emshadweni eSt. Ikhanda lami lisemafu amaCrocs, ngabuza umyeni wami ukuthi wayecabanga ukuthi ngingagqoka amaCrocs esidlweni sokuprakthiza, ngilindele impendulo ukuthi ibe 'yebo' oqinile. Kepha ukubukeka kokudumala emehlweni akhe kwakuvele kuthi: Ngiyithathele kude le nto yamaCrocs. Njengo-Icarus nelanga, ukuletha ama-Crocs emisebenzini yomshado kungaba ukuphela kwami.
Kodwa wabe esethi, Hhayi-ke, ngaphandle kokuthi ugqoke ezasemsamo wothingo.
Ngemva kokucabangisisa, ngakwenza hhayi ngigcine ngigqoke noma yiluphi uhlobo lwe-Croc emicimbini yempelasonto yomshado ngoba angizange ngilokothe ngicekele phansi umshado ongcwele womunye umuntu ngokukhetha kwami izicathulo.
Nokho, ngagqoka ipheya lami likadayi we-pastel endizeni. Mfundi, uma kwenzeka ukhohlwa ukufaka isimo sakho sokuhlola kuqala se-TSA ethikithini lakho futhi kufanele ukhumule izicathulo zakho, ama-Crocs asezingeni legolide.
Isiphetho
Mhlawumbe indlela yami yalokhu kuhlola ibingaphelele, kodwa engikutholile akunakuthethelelwa: Ama-Crocs isicathulo esihle kunazo zonke. Ziyahlekisa. Zimnandi. Bakhululekile. Ungawahlobisa uma uthanda. Ungawalahla ebhakedeni le-bleach (futhi, kungenzeka ukuthi ngiyakwenza lokhu) uma uthola igazi kuwo.
Ukuphila kungase kube ukuhlupheka, kodwa nokho noCrocs, ngathola ukuguqulwa kweqiniso kwempilo. Kungani kufanele ngivinjwe ubuhlungu bezinyawo ngalesi sikhathi esifushane emhlabeni uma ngingasho yebo ukududuza! Yebo kumnandi! Yebo ku-Croslite !!!! Kungani ungala kuJibbitz kuyilapho ngingathi, 'Nginike inani lezigidi ezingu-?!?!'
Lapho u-Nietzsche ebhala ngombono wokuthanda isiphetho sakho kungakhathaliseki ukuthi sihle, sibi noma sibi, angikwazi ukuzibamba kodwa ngicabanga ukuthi isazi sefilosofi sabona kusengaphambili ukudalwa kombuso wezicathulo zegwebu futhi sabhala:
Ngifuna ukufunda okwengeziwe ukubona njengokuhle okudingekayo ezintweni; khona-ke ngizoba ngomunye wabenza izinto zibe zinhle. U-Amor fati: lokho makube uthando lwami kusukela manje! Angifuni ukulwa nokubi.
Ukuthanda into hhayi ngenxa yobuhle bayo kodwa ngenxa yobubi bayo wukuthanda amaCrocs. Isiphetho sami sesiboshelwe esicathulweni senjoloba, futhi angikaze ngijabule ngokuphila.
OKUhlobene: Ngithenge Ijazi Elidumile lase-Amazon futhi Kokubili Ukuziqhenya Kwami Okukhulu Kakhulu kanye Nehlazo Lami Elikhulu
