Ngemva U-Aurora James , umsunguli wohlobo lwemfashini olunethezeka UMfowethu Vellies , uthathe ku-Instagram futhi waphakamisa ukuthi abathengisi abakhulu baqale ukunikela amaphesenti angu-15 eshalofu yabo emikhiqizweni yabaMnyama, yonke imboni yezindaba ibukele ukubona ukuthi ubani ozobiza ucingo.
Amabhizinisi akho amaningi akhelwe phezu kwamandla okusebenzisa abantu abamnyama. Izitolo zakho eziningi zisemiphakathini yabaNsundu, kubhala uJames eposini . Okuningi kokuthunyelwe kwakho okuxhasiwe kubonakala kokuphakelayo kwabaMnyama. Lokhu okuncane ongasenzela kona. Simele amaphesenti angu-15 abantu, futhi sidinga ukumela amaphesenti angu-15 eshalofu lakho.
Manje eyaziwa ngokuthi Isithembiso Samaphesenti angu-15 , isiphakamiso sesisabalale kuzo zonke izimboni, sibekela izinkampani inselelo ukuthi zisukume futhi zithathe isinqumo sezezimali mayelana nobushoshovu kanye nesibopho senkampani emphakathini.
NgoLwesithathu, Juni 10, Le yindawo ka Sephora Ibhizinisi laseMelika limemezele ukuthi lizokwenza isibambiso futhi linikeze amaphesenti ayi-15 eshalofu lalo ezinkampanini zabaNsundu.
Ngokuphendula isibambiso sayo Abalandeli be-Instagram abayizigidi ezingama-20 , i umthengisi wobuhle futhi wabelane ngezigaba ezintathu ezisebenzayo ezosebenzela kuzo. Okokuqala, isitokwe sephesenti lamanje lesikhala seshalofu esinikezelwe kumabhizinisi aphethwe ngabaNsundu sizohlaziywa futhi okwesibili, uhlobo lomkhiqizo luhlela ukuthatha ubunikazi [lwalo] olutholakele, luqonde izindawo ezingaboni ngaso linye nokungafani, futhi luhlonze izinyathelo ezibambekayo ezilandelayo. Okokugcina, umkhiqizo uhlela ukuthatha isinyathelo futhi ushicilele futhi wenze uhlelo [lwalo] lokukhulisa isabelo samabhizinisi Abamnyama [lusiza] ukunika amandla okungenani amaphesenti angu-15.
U-Sephora ungumdayisi wokuqala omkhulu othathe isifungo ngemva kwenkundla yezokuxhumana efuna ukuthi amabhizinisi Amnyama, abadali, abazimele kanye nabanye abaningi babonwe futhi bahlonishwe. Njengama-hashtag achaza izindaba ezesabekayo zokuthi kunjani ukuba mnyama, ngokuvamile izikhala zemidiya ezigezwe mhlophe , ishanele i-inthanethi, izinkampani ezinkulu kuye kwadingeka zicabange ukuthi ukungalingani kwesistimu kanye nezimo ezinobuthi zikhona kanjani ezindaweni zazo zokusebenza.
Ezinsukwini ezimbalwa ezedlule, Uoma Beauty umsunguli u-Sharon Chuter wethule inselelo ethi #PullUpOrShutUp ezinkundleni zokuxhumana, ebiza izinkampani zonobuhle ngokungahlangani kwenhlangano kanye nemikhiqizo eyinselele ukukhombisa ukuthi bangaki abantu abaMnyama abasebenza ku-C-level ezinkampanini zabo.
Imikhiqizo yakho eyintandokazi yenza izitatimende ezinesibindi ze-PR mayelana nokweseka kwabo umphakathi wabaNsundu, esho eposini le-IG. Ngicela ubabuze ukuthi bangaki abasebenzi abaNsundu abanabo enhlanganweni yabo (amahhovisi e-HQ namasathelayithi kuphela) nokuthi bangaki abantu abaMnyama abanabo ezindimeni zobuholi. Emahoreni angu-72 alandelayo UNGATHENGI kunoma yiluphi uhlobo futhi ufune ukuthi bakhiphe lezi zibalo.
Bangaphezu kuka-70 izinhlobo zobuhle ezikhuphukile zalahla izinombolo zazo, ezingabonakala ku Ikhasi le-Instagram le-PullUpForChange .
Njengoba imikhiqizo eminingi ibophezeleka futhi ibeka isenzo ngemuva kokuthunyelwe kwayo, sizoqhubeka nokubona ukuthi ubani ophumayo ukuze enze ushintsho kusuka ngaphakathi nangaphandle.
Uma uzizwe ukhuthazwa yile ndaba, bheka izinhlangano ezingu-15 eziholwa ngabamnyama ze-LGBTQ+ onganikela kuzo njengamanje. .
Ezinye izindawo zokuhlala e- In The Know:
Abasebenzisi be-YouTube badala amavidiyo okwenza imali ukusiza izinhlangano zabamnyama
Lo mkhiqizo wokuphila kahle ophethwe ngabamnyama wenza izimpushana ze-latte ezimangalisayo zesikhumba esikhazimulayo
Thenga imikhiqizo yethu yobuhle esiyintandokazi ku-In The Know Beauty ku-TikTok
Ungasebenzisa amaphuzu e-Sephora Insider ukuze unikele enhlanganweni engenzi nzuzo yabaMnyama
