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Ubucwebe begolide neNdiya bunokuxhumana okuhlangene okubuyela emuva emakhulwini amaningi eminyaka. ENdiya igolide lingcwele futhi linokubaluleka okuqinile kwezenkolo okuyinikeza indawo yokuhlonishwa uma kukhulunywa ngobucwebe. Imikhiqizo yobucwebe ingumqondo omusha eNdiya ngoba amaNdiya ayesetshenziselwa ukuthenga igolide kuma-jeweler omndeni wakubo kuze kube amashumini ambalwa eminyaka abuyile. Kungakhathaliseki ukuthi imishado noma izikhathi zemikhosi ezifana neDiwali, izinhlobo eziphezulu zobucwebe zenza ibhizinisi elihle kakhulu. Kusukela inkathi yokuthenga igolide isiqalile ake sibheke ukuthi yimiphi imikhiqizo yezinhlobonhlobo zegolide eziyisihlanu eziphezulu eNdiya.Izinhlobo ezi-5 eziphezulu zobucwebe begolide:
1.Ujwayele: Ukuba yisinyathelo seqembu likaTata kunikeza lo mkhiqizo wobucwebe obusezingeni eliphezulu kunabanye. Yize kusha sha, iTanishq isungule umqondo wobucwebe njengo 'brand' eNdiya futhi kusobala ukuthi bavuna izinzuzo manje. Imiklamo yobucwebecwebe begolide baseTanishq ifaka zonke izinto ezahlukahlukene zezifunda ezahlukahlukene. Kodwa-ke, indawo yabo yokuthengisa eyingqayizivele isuselwa 'ebumsulweni' begolide abalithengisayo.
2. Thribhuvandas Bhimji Zaveri (TBZ): Le yindaba ekhuthazayo yokuthi ubucwebe bendlu buphenduke uchungechunge lobucwebe besizwe. Ngemuva kweminyaka eyi-150 yokuba sebhizinisini, namuhla kungenye yezimpawu zokuhloba eziphezulu eNdiya ngesisekelo sabo eMumbai. Imiklamo yabo icaciswe kahle futhi banamaqoqo omshado amahle kakhulu edolobheni.
3. ID'Damas: Lo mkhiqizo ukuhlanganyela okuhlanganyelwe kwabomdabu baseGitanjali Jewellers kanye neqembu le-UAE elisekela iDamas. ID'Damas idume ngemiklamo yobucwebe begolide engajwayelekile. Ubucwebe begolide eNdiya bungene esikweni kodwa lo mkhiqizo wafundisa amaNdiya indlela entsha yesimanje yokugqoka igolide. Banobubanzi bemiklamo yase-Italy ethandwa kakhulu. ULara Dutta wayeyinxusa lomkhiqizo walolu hlobo futhi umqondo wokugqoka igolide ngokuhlukile waqala ukuheha le ntokazi yaseNdiya ngemuva kwesikhangiso sakhe esasithandwa kakhulu.
4. P. C. Chandra Jewellers: IP.C Chandra wumkhiqizo ovela empumalanga. Ngesisekelo sayo eseKolkata, bagxile emiklamweni yobucwebe begolide baseBengali. AmaNdiya ahle kakhulu ngegolide futhi imiklamo abayigqokayo iqondene namasiko athile. Lokhu kunikeza imikhiqizo yesifunda njengoP. C. Chandra ithuba lokuyenza ibe nkulu ngenxa yokwenza okuthile. Iqoqo leGoldlite elethulwe nguP. C. Chandra lithandwa kakhulu ngabantu, ikakhulukazi ngamanani anyukayo egolide.
5. Uma oqalayo: Lona ngomunye wemikhiqizo yobucwebe ephezulu kusuka ezansi eningizimu. Izinze eTrissurur, Kerala kepha uzobabona bezitolo ezinkulu kuzo zonke izifundazwe ezi-4 eziseningizimu. Njenge-P.C. I-Chandra, isidingo semiklamo yegolide yesifunda esondele kakhulu ezinhliziyweni zethu yimizwa ebhekiswe kulolu chungechunge lobucwebe futhi benza kahle kakhulu ngayo, ikakhulukazi kubucwebe bomshado.
Ngakho-ke uma uhlela ukuthenga igolide ngalesi sikhathi samaholide bese ugcina lawa magama amahlanu phezulu ohlwini lwakho.
