Ngenkathi sisajwayela izindlela ezintsha zokuthenga izingubo nezinto zokusebenza ku-inthanethi, esikhundleni sokukwenza kube umsebenzi oyimpoqo wokuphuma endlini ikakhulukazi ngenxa yenhlekelele ye-COVID-19, izwe lethu labona ukuvinjelwa kwabathile. Imikhiqizo emikhulu yemfashini ethengekayo efana neShein, Club Factory kanye neRomwe eyayitholakala eNdiya.
Isinqumo sikahulumeni wase-India sokuvimba izinhlelo zokusebenza ezingama-59 zamaShayina, eza phakathi kwe-India-China, siphinde sabona izinhlelo zokusebenza ezidumile ezifana ne-TikTok, i-CamScanner, ne-Helo ziyingxenye yohlu.
Umdondoshiya we-inthanethi ohamba phambili ngemfashini oletha imikhiqizo esezingeni eliphezulu ngamanani athengekayo kanye nezaphulelo ezikhangayo unyaka wonke ubeseyintandokazi phakathi kwezinkulungwane zeminyaka manje abaphoqelekile ukuthi bafune ezinye izindlela.
Lesi sinyathelo asilethi nje kuphela ithuba elihle lokucabanga ngemikhuba yethu yokuthenga kodwa futhi sibonise ukusekela amabhizinisi endawo.
Uma uzingela amabhrendi athengekayo kodwa asemfashinini ongaphendukela kuwo ukuze ulungise imfashini yakho, ngezansi kunohlu lwezinketho ezingcono kakhulu ongazishada kuyilapho usekela ama-e-tailers asekhaya.
Ajio
Isithombe: I-Instagram Umkhiqizo wemfashini nendlela yokuphila owasungulwa nguMukesh Ambani oholwa yiReliance Industries, i-Ajio inikeza izitayela ezintsha kakhulu nezihlukile ezithuthukisa ulwazi lomuntu siqu lokuthenga.
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Impilo Yelebula
Isithombe: I-Instagram Ibhrendi yendlela yokuphila, eyasungulwa u-Preeta Sukhtankar, inani layo eliyinhloko kuwukugcwalisa igebe phakathi kwezimpahla ezisesitayeleni nokutholakala kwazo ngamanani ahlakaniphile, I-Label Life inochwepheshe/osaziwayo bemboni uSuzanne Khan, Malaika Arora kanye no-Bipasha Basu njengabahleli bayo besitayela.
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Nyka
Isithombe: I-Instagram Kusukela yasungulwa ngo-2012, iNykaa iqhamuke njengomphakathi omkhulu we-inthanethi waseNdiya wazo zonke izinto zobuhle nemfashini. Isitolo esisodwa sezimpahla zokugqoka zabasiki bengqephu esikhethelwe ngokukhethekile ukubhekelela izidingo zowesifazane waseNdiya wesimanje, iNykaa Fashion izindlu ezitusekayo ezithi Masaba Gupta, Anita Dongre, Ritu Kumar, Abraham & Thakore, Payal Pratap Singh ukubala abambalwa.
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I-Jaypore
Isithombe: I-Instagram Yasungulwa ngo-2012 nguPuneet Chawla kanye no-Shilpa Sharma futhi esanda kutholwa yi-Aditya Birla Fashion and Retail Limited, i-Jaypore ingumdayisi wezingubo zobuhlanga kanye nendlela yokuphila etholakala ku-inthanethi nokungaxhunyiwe ku-inthanethi ezweni. Ithola imiklamo ehamba phambili evela kubadwebi nabadwebi abavela kulo lonke elase-India, i-Jaypore igxile emikhiqizweni enobuciko obuyingqayizivele.
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I-Myntra
Isithombe: I-Instagram Isitolo esikhulu kunazo zonke sase-India se-e-commerce semikhiqizo yemfashini nendlela yokuphila, i-Myntra yasungulwa ngu-Mukesh Bhansal kanye no-Ashutosh Lawania kanye no-Vineet Saxena. Ngo-2014 yatholwa ngabakwaFlipkart, izwe elilingana ne-Amazon. Ihlinzeka ngesipiliyoni sokuthenga esijabulisayo inohlu olubanzi kakhulu lwemikhiqizo nemikhiqizo kuphothali yayo.
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I-Limeroad
Isithombe: I-Instagram Ngokuxutshwa okuhle kwezinhlanga zasentshonalanga kanye nezinhlanga, iLimeroad iyindawo yemakethe yemfashini eyasungulwa ngo-2012 nguSuchi Mukherjee, uManish Saksena kanye no-Ankush Mehra. Le nkampani izinze eGurugram, eHaryana. Abantu e-Limeroad bathanda ukucabanga ngalo mkhiqizo njengolingana nobudala bedijithali ye-16th Century Grand Trunk Road, umgwaqo omkhulu owashintsha ubuso bezohwebo ezwenikazi lase-India.
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Ihlelwe ngu-Ainee Nizami
